We now have the power to let brands influence us or equally to not let them.

Inbound PR is about educating people and helping them make decisions.

Inbound PR enables you to measure the real ROI of your efforts.

Inbound PR can help you build brand awareness, generate leads (customer or media), nurture them, close them as customers or publishers, and then delight them to retain them with even better services, stories, and strong relationships.

With Inbound PR, PR is taking over a lot of the more traditional marketing activities but that’s only natural and makes perfect sense—PR people excel at content and it is good, quality content that converts unknown visitors into leads. There are no good leads without good content. Nor are there any good relationships without added value.

The biggest benefit of the Inbound PR model is that you use pull rather than push.

Inbound PR combines the best of two worlds (public relations and inbound marketing) and alleviates PR's biggest weakness (measurement) and inbound's biggest challenge (content).

Enter Inbound PR, where content meets measurement and helps PR people show the real return on investment (ROI) of their efforts in the new digital era.

What sets Inbound PR apart from traditional PR is the ability to measure results.

Inbound PR is about transforming an outdated agency business model and making it relevant again for the digital future.